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Tankfest Online raises incredible £80,000 as global audience tunes in

Photo: The Tank Museum

 

A total of £80,000 was raised as one million viewers from across the globe enjoyed Tankfest Online, an initiative between The Tank Museum and World of Tanks.

Tankfest Online raised £80,000 for The Tank Museum and drew a worldwide audience of one million viewers. The Tank Museum

The world’s first live-streamed historic tank event took place on the same weekend in June that tank enthusiasts would have gathered in Bovington for the annual show had the Covid-19 pandemic not forced its cancellation.

Nik Wyness, head of marketing at The Tank Museum, said: “The cancellation of Tankfest was as disappointing as it was financially damaging. Tankfest is our biggest fundraising event of the year and so, having already been closed for three months, doing nothing was not an option.”

Tankfest Online raised £80,000 for The Tank Museum and drew a worldwide audience of one million viewers. The Tank Museum

Museum staff worked with the event’s long-standing sponsor to make the tanks available online in a three-hour fundraiser which was live-streamed to audiences on Facebook, YouTube and Twitch. The show was presented by museum curator David Willey and World of Tanks head of military relations Richard Cutland, who spent 30 years in the Royal Tank Regiment.

World of Tanks players were encouraged to support The Tank Museum by purchasing in-game fundraising packs which raised £57,000. Some of these included a playable model of The Tank Museum’s most famous exhibit, Tiger 131.

Tankfest Online raised £80,000 for The Tank Museum and drew a worldwide audience of one million viewers. The Tank Museum

“The results exceeded our expectations,” said Nik. “We are hugely grateful to World of Tanks, who have sponsored Tankfest since 2014, for supporting our ambition to turn Tankfest into a virtual event and to the Word of Tanks players for raising such a spectacular figure to help keep The Tank Museum going in these difficult times.

“We’re also very grateful to all those that supported us through donations or by purchasing from our online shop during the live-stream. Every penny of that support is making a material difference to the future of The Tank Museum,” he added.

Tankfest Online raised £80,000 for The Tank Museum and drew a worldwide audience of one million viewers. The Tank Museum

Live tank displays were re-created from footage recorded at previous events. This allowed the audience to enjoy some of the vehicles rarely seen in operation – such as the Vickers Medium, Crusader and Tortoise. The participation of other museums from across the globe increased the variety of vehicles on show as viewers were introduced to the tank museums of France, Sweden and the US and the national military collections of Belgium, Austria, the Netherlands and Canada. Each demonstrated a range of military vehicles, including the modern Leopard 2 and M1 Abrams.

Tankfest Online raised £80,000 for The Tank Museum and drew a worldwide audience of one million viewers. The Tank Museum

Kresimir Gusak, a senior product manager for World of Tanks PC said: “Our team at World of Tanks is very proud to have had the opportunity to try something new and work on this exciting project.

“We had ambitious goals, but we couldn’t have imagined reaching so many people and introducing them to The Tank Museum and their mission of preserving history so that we can all learn from it.”

 

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